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Here is a real question that someone paid to ask using Google Consumer Surveys (#gsurveys):
What is it possible to learn from a survey that includes this one Google Consumer Surveys (#gsurveys) question?
Would the information be of value More »
Anything you can make small, I can make smaller, I can make anything smaller than you. No you can’t. Yes I can.
Up for examination today is parallel research being conducted using Google Consumer Surveys on the Garnet Hill catalog and the Sundance catalog.
Nothing wrong with the concept here: showing respondents a page from your catalog is a great way to get respondents to react. But in execution, showing Google Consumer Surveys respondents an illegible page from your catalog can only antagonize respondents, and disrespect them. Same with this copy-cat execution from Sundance:
Given that Google’s question type has such a small window for an image to appear, Do-It-Yourself researchers are encouraged to be ruthless when deciding what image (or what kind of image) might work in that space. Respondents will be able to make out about as much as they could on a postage stamp at 24 inches. Go get a postage stamp, and put it into your hand, extend your arm as far out as you can, keeping your elbow straight, and then stare at the stamp. That is about what the typical respondent will see when using Google Consumer Surveys to look at an image. They’ll be able to tell Elvis from the Liberty Bell, but not much more.
If you are not sure whether your logo, or your advertisement, or your catalog will show up well in Google Consumer Surveys Do-It-Yourself tool, talk to a professional researcher. A professional researcher can help you in two seconds make a judgment about what will and will not work in DIY.
Back to the examples at hand, it appears that an outfit called Webster Capital in Waltham MA is the common link between Sundance and Garnet Hill. Based on this, be on the lookout for similar research on the Frontgate, Ballard Designs and Norm Thompson catalogs. Tell us if you come across Google Consumer Surveys (GCS) examples from any of these catalog houses, and whether the art is legible or illegible. As always, make a note of when you see what you see and where you saw it.
Here’s an almost great use of Google Consumer Surveys (#gsurveys).
A company that helps those in the job market prepare for their job interview by giving them a critique on their job interviewing skills wants to know what you think of their online webcam service. Here’s what respondents are seeing on #gsurveys:
Problem #1: the word “job” does not appear anywhere in Question #1. So we were flummoxed as to what kind of interviewing skills the question might refer to.
Yes, we understand why the word “job” does not appear, but would a respondent understand?
The word “job” does not appear because Google limits your question length to 100 total characters, including spaces. And Question #1 (above left) as written, is 99 total characters. So, the word “job” doesn’t fit, and there are no obvious other words to delete.
So the DIY-Researchers in this case were SOL. Right?
Wrong. More »
Babeu's decision to end his 4th Congressional District campaign and instead run for re-election as Pinal County Sheriff has broad support; 60% say this was the right decision, 30% the wrong decision. 57% say Babeu deserves another term as Sheriff; 34% say he does not. Opposition to a second term is highest among moderates, seniors, and independents.
63% say Babeu's sexuality will not be a factor in their vote for Sheriff; 20% say it will be a minor factor; 16% say it will be a major factor. Pinal came out as gay three months ago.
This research was conducted bilingually. SurveyUSA interviewed 500 Pinal adults in Spanish and in English 05/11/12.
Ongoing SurveyUSA reaction to Do-It-Yourself research created with Google Consumer Surveys (#gsurveys) and similar DIY tools will be highlighted with these icons.
As you come across examples of DIY Google Consumer Surveys (#gsurveys) in the wild, More »
Who do we think is conducting this Google Consumer Surveys (#gsurveys) research on heart disease?
Let’s stipulate that the #gsurveys research is probably not More »
There is nothing wrong with showing a respondent a pair of logos and then asking the respondent which one of the two logos he/she prefers. By iterating, you can discard your losers and zero-in on your winner, just like an optometrist zeros-in on a patient’s most optimal eyeglass prescription by asking, “Better ‘A’? Or Better ‘B’?”
The problem here, with Release 1.0 of Do-It-Yourself Google Consumer Surveys (#gsurveys), is that More »
52% of registered Minnesota voters say they would vote for Barack Obama in a general election today, according to a SurveyUSA poll conducted exclusively for KSTP-TV Minneapolis / St. Paul. 38% say they would vote for Mitt Romney; 10% are undecided. Among women, Obama leads by 20 points; among men, Obama leads by 9. Among voters under age 50, Obama leads by 19 points; among voters 50+, Obama leads by 10. 8% of Democrats cross over to vote for Romney; 14% of Republicans cross over to vote for Obama. Independents break 4:3 for the incumbent.
52% of voters also say they agree with President Obama’s statement that same-sex couples should be able to get married. 42% disagree.
Cell-phone and home-phone respondents included in this research: SurveyUSA interviewed 600 state of MN adults 05/09/12 and 05/10/12. Of the adults, 516 were registered to vote and were asked the questions contained herein. This research was conducted using blended sample, mixed-mode. Respondents reachable on a home telephone (74% of registered voters) were interviewed on their home telephone in the recorded voice of a professional announcer. Respondents unreachable on a home telephone (26% of registered voters) were shown a questionnaire on their smartphone, laptop, tablet, or other electronic device.
Public opinion pollsters must decide whether DIY Google Consumer Surveys (#gsurveys) represent an opportunity or a threat. Google seeks to disintermediate public opinion pollsters by telling those who want to ask questions that they can use Google Consumer Surveys to access directly those who want to give answers, bypassing the middle-man research companies. Do-It-Yourself #gsurveys appear to be positioned primarily at businesses who want to learn something about their customers, and/or their market.
But: consider these #gsurveys now in rotation, which seek to measure preference for Barack Obama vs Mitt Romney.
In example #1, on the left, any breathing human is asked whether he/she prefers Obama or Romney. In theory, this question has all kinds of limitations, including … More »
In an election for President of the United States in Washington state, Democrat Barack Obama wins with Ron Paul on the ballot and wins with Ron Paul not on the ballot, according to a SurveyUSA poll conducted exclusively for KING-TV in Seattle.
Obama leads Republican Mitt Romney by 14 points in a 2-way, head-to-head match-up. Obama leads Romney by 13 points in a 3-way contest with Ron Paul on the ballot. Paul gets 20 points if he is on the Washington state ballot, and he takes approximately half of his support from Obama, and half of his support from Romney. Obama collects Washington’s 12 electoral votes in either case. Obama carried Washington by 17 points in 2008.
* 77% of those who vote for Obama do so enthusiastically (compared to 21% who vote for Obama with reservations).
* 55% of those who vote for Romney do so enthusiastically (compared to 43% who vote for Romney with reservations).
* 52% of those who vote for Paul do so enthusiastically (compared to 39% who vote for Paul with reservations).
Half of Rick Santorum supporters are reluctant to vote for Mitt Romney. In a 3-way contest for President, 20% of Santorum supporters vote for Paul, 14% vote for Obama, 52% vote for Romney.
In the election for Governor of Washington, Republican Rob McKenna and Democrat Jay Inslee now are effectively even, with McKenna a nominal 2-points stronger than Inslee – well within the survey’s possible error. McKenna leads by 14 points in Eastern WA, but the contest is even in the rest of the state. Compared to earlier SurveyUSA polls in January 2012 (when McKenna led by 3 points) and February 2012 (when McKenna led by 10 points), McKenna’s support among men has dropped about 9 points, while Inslee’s support among men is flat. Among WA women, both candidates are losing ground.
* 54% of those who vote for McKenna do so enthusiastically (compared to 39% who vote for Inslee with reservations).
* 49% of those who vote for Inslee do so enthusiastically (compared to 41% who have reservations).
* Voters say Inslee is stronger on education, but McKenna is stronger on creating jobs.
Washington voters are narrowly opposed to the national health care reform law: 46% oppose, 39% support. Voters more widely oppose the specific provision of the law which requires everyone to purchase a health insurance policy, 56% opposed to 36% in favor.
Cell phone and home phone respondents included in this research: SurveyUSA interviewed 660 Washington state adults 05/8/12 through 05/09/12. Of the adults, 557 were registered to vote. This research was conducted using blended sample, mixed-mode. Respondents reachable on a home telephone (75% of registered voters) were interviewed on their home telephone in the recorded voice of a professional announcer. Respondents unreachable on a home telephone (25% of respondents) were shown a questionnaire on their smartphone, tablet, laptop or other electronic device. In the contest for Governor, McKenna has a small advantage among home-phone respondents; Inslee has a small advantage among cell-phone respondents.
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